Saturday, November 28, 2009

A video chat with on modeling, striving and books

Enjoy this fab interview with Jennifer of I talk about the journey of striving as a model and how being indie and creating your own is possible, along with sharing insight into my memoir Almost 5'4" and my graphic novel Model Life, which I also hope you enjoy!

Or your can find the interivew on or Youtube.

Isobella on Bella Petite radio December 1st!

On December 1st I will be on Ann Lauren's BellaPetite hour radio show. is a magazine and home for the real petite, (5'5" and under).

Bella Petite's motto is “never underestimate yourself."

I'll be talking on the show about just this, and how aspiring models can use what they DO have to get ahead, no matter their height and how modeling is more than height and inches if you know how to market what you've got.

Tune in Tuesday here:

Using an Alias to Model

A girl recently ask me "I want to use an alias for my last name on comp cards instead of using my real last name because I dont want to automatically be set to a hispanic catagory, since I can portray other ethnicities. I guess my question in this case is can I use an alias?"

My reply

An alias is perfectly fine. You could even put on your compcard just Rose if you wanted. However when it comes to payment and taxes, it is best no matter what Alias you use to let those who are paying you, giving you a check, to know your legal name and information.

Also another option is having a Doing Business As business account and if you plan to model professionally for a long time, then it would be wise to set this up if your Alias is different than your legal name.

You could go to the Courts and set up a business, a corporation, or company under the name you want to use. For example Sarah Smith Co.

You could take this business certificate and take it to your bank and open up attached to your checking account another account called a Doing Business As account or DBA.

This means if someone was to write a check out to Sarah Smith even if her legal name was different, she could deposit the check in her Doing Business As Account. You would still need to take care of your taxes and the work you do as a model would be considered a Doing Business As depoist.

Or simply tell the agent, or person who hires you your real name and have them write out the check to that name. But tell them you prefer to be known to clients and on the job as the name you'd wish, if different. And put the name you want the agency to refer to with clients on your compcard.

I hope this helps.

Monday, November 23, 2009

Model Life feature in the NYDailyNews!

Yay, I wanted to share a feature in the New York Daily News on my graphic novel "Model Life: The Journey of a Pint-Sized Fashion Warrior," and my Illustrator Jazmin Ruotolo, and my self. I hope you enjoy it and check out Model Life :)

Wednesday, November 18, 2009

The Models of the Model Life book party photo-shoot

Most book parties allow the author to mingle with their readers, for the Model Life book party it was an interactive experience where guests were able to watch live petite models model shoes from Bakers. It was an amazing time, and here are some of my favorite shots of the girls from the photo-shoot shot by Robert Milazzo at MercBar in SoHo.

Guest also enjoyed sampling some of my favorite "petite" fashion and cosmetic brands. We had the participation of Sweet Petite's, Lula Lu Lingerie, LUSH, Michael Antonio shoes as well, as Styli-Style cosmetics!






Saturday, November 14, 2009

An Interview from the Model Life book party (video)

Enjoy this Fabulous interview after the Model Life book party with Colleen Brennan asking me about the root of Model Life!

Thursday, November 12, 2009

Petite Models and Model Life party tonight! whoo hoo

Whoo hoo, tonight is the night you can stop by my Model Life book party, where modeling and the graphic novel world come together, shorter models and high shoes, red balloons and red drinks, art and fashion, and my passions all come together. I hope to see you at MercBar, 151 Mercer street the festivities start at 7pm! :)

Here is the scoop and more details on the launch party, where 5 petite models will be rockin out shoe modeling!


Wednesday, November 11, 2009

The Models of the Model Life book party on podcast tonight

The Model Life book party pre-party. At 9pm Est tonight, Isobella speaks to the petite models (Tiffany,Cheli, Sonya, an Ashley) who will be shoe modeling during the live photo-shoot at her interactive book party tomorrow Nov 12 for Model Life: The Journey of a Pint-Size Fashion Warrior. They discuss modeling,being petite and how height isn't everything in modeling. Shoe model Leila can't join us this evening but she will be rockin' the shoes as well at the party~ :)

Tune in here at 9pm EST:

Monday, November 9, 2009

Aspiring petite models in NYC meet Isobella Jade

If you live in NYC and you are an aspiring model, bring your compcard or portfolio to the book launch party for Model Life: The Journey of a Pint-Size Fashion Warrior on November 12th, 2009. Meet petite model, author, radio host Isobella Jade, and share your compcard with her and get some tips on being a height challenged model from a girl who's lived it.

Model Life: The Journey of a Pint-Size Fashion Warrior with Isobella Jade book signing.

When: November 12th 2009
Time: 7-9pm
Where: MercBar 151 Mercer Street New York, NY 10012
21 +, free

Friday, November 6, 2009


Enjoy a complimentary welcome champagne toast @ my book party for Model Life, my graphic novel, in soho on November 12th. With a live shoe modeling photo-shoot going on during the signing, featuring 5 petite models, it will be a memorable time and there are many door prizes (shoes, lingerie, beauty product samples)for guests to enjoy as well. I look forward to seeing you!


Model Life: The Journey of a Pint-Size Fashion Warrior with Isobella Jade
When: November 12th 2009
Time: 7-9pm
Where: MercBar 151 Mercer Street New York, NY 10012

More details on the party are here on Facebook:

Thursday, November 5, 2009

Andy Pettitte is my favorite Yankee player

My favorite Yankee player is Andy Pettitte, because not only is he handsome and talented but he has the word Petite stretched out in his name!

Wednesday, November 4, 2009

Model Life Book preview video here

Author Model Isobella Jade shares her graphic novel "Model Life: The Journey of a Pint-Size Fashion Warrior" available now. And some of her favorite pages of the book!

What Tyra should have done but didn't (ANTM)

Tyra had an opportunity to feature models of all ethnicities on ANTM, and enhance how models of all ethnicities ARE used in ad campaigns. Here are some of my favorite ad campaigns that show different ethnicities. Girls have emailed me in the past and messaged me on Facebook about "being ethnic" and how they feel it holds them back. I however, try to give them a perception of how they can use their ethnicity as an "asset" to get ahead.

I wished she mentioned this instead of her weird jungle shoot.

These days in ads, editorials, ad campaigns, and on the runway, we see more than just one ethnicity. We see many. It is not talked about enough. Especially in print ads, not just in fashion editorials, but also in print ads for lifestyle products, and in Glamour and Marie Claire magazine often. LOOK closer and you will see how most of the time it is a white chick, Black, Asian, Spanish, all mixed together to make a beautiful ad campaign for many products out there.

I would like to see Jennifer win America's Next Top Model cycle 13, also because I think she would give a voice to the Asian models, and shorter aspiring models of all ethnicities as well. However ANTM doesn't really do much with the winner actually so I am not sure that unless Jennifer pursued it herself that it would happen. But I think in coming years we will see more than Devon Aoki and Tao Okamoto. They are actually taller than me!

I do well recognize this multiracial model, Juliana Imai, in this Matrix ad, I feel like I've seen her more than once, don't you?:

I hope to see more multiracial models out there.
As for print modeling, a shorter girl of any ethnicity should be pursuing commercial print modeling agencies if they are shorter than 5'7". This is a cool blog on Asian models by the way: and for those worried about their ethnicity remember also that Latina Magazine is a great one as well to check out. There is room in this modeling business for all of us!

Petite modeling source for advice and tips on modeling and modeling photos and inspiration for the petite models.